Aedas, the main sponsor of the 2011 Cycle to Cannes’ ride, has been using the resources of its in-house Research and Development Group to model the data generated by the 1.4 million trips taken by Barclays Cycle Hire users over the past four months. Highlighting the most popular routes used, data from such studies can be used in a number of ways by urban planners: predict the impact of introducing new docking stations; to prioritise road safety improvements; and to achieve urban renewal on the most travelled routes.
Analysis of the data by Aedas suggests that more than two million kilometres have been travelled over the four-month period. While there can be no doubt regarding the value of the Barclays Cycle Hire scheme, the contribution it makes in terms of carbon reduction is tiny; the equivalent of the annual CO2 emissions of an average London office block, or probably less than 0.005% of the estimated 18 million tonnes of CO2 produced by transport in the capital. London clearly has a long way to go to support low carbon living.